Direct hospitality,
in the heart of Florence
Authentic hospitality,
in places that matter.
The Key was founded in 2021 with a simple idea: to offer hospitality in a direct and personal way. No intermediaries, no call centres, just well-kept rooms and a real person to answer your questions.
The property is located at Via Cittadella 22, a 5-minute walk from Santa Maria Novella station. When you call, you speak to someone who knows every room and every corner of the neighbourhood.
How we work
How we started
The Key was born from a dissatisfaction with anonymous hospitality. We wanted a place where guests felt like people, not booking codes. Since 2021 we have managed every room directly, delegating nothing.
Our approach
Transparent prices, real photos, accurate distances. We do not make promises we cannot keep. If something goes wrong during your stay, we fix it ourselves: we do not pass you on to someone else.
Why choose direct management?
Reply within 24 hours
Always, including weekends and public holidays. Not a bot: a real person who knows the property answers.
Issues? We handle them
During your stay we are directly reachable. No generic numbers, no tickets to open.
No surprises
Real photos, real distances, transparent prices. What you see is exactly what you find on arrival.
Central location
5 minutes from Santa Maria Novella station on foot. The Uffizi, the Duomo and Ponte Vecchio are all walkable.
Direct management
No intermediary platforms. You book with the people who actually manage the property and know every detail.
Consistent standards
Every room is prepared the same way for every guest. The care does not change with the season or the price.
Part of the HomeLink network
Handpicked properties in Tuscany for guests seeking authenticity and quality.
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Direct management, transparent prices, no surprises.
