Children's Clothing Shops in Florence
Florence is a fashion city, and that reputation extends to children’s clothing. Italian children’s brands are known for their quality, their use of natural fabrics, and their attention to design. Shopping for children’s clothes in Florence is a genuine pleasure if you know where to look.
Whether you are after a classic Italian cotton outfit for a toddler, a practical item to replace something lost in transit, or a well-made piece to take home as a gift, Florence has a wide range of options.
Children’s clothing shops in Florence
Florence has both well-known chain stores and independent boutiques selling children’s clothes. The best independent shops are concentrated in the Oltrarno neighbourhood, along Via Maggio and the surrounding streets, and in the area around Via dei Servi and Piazza Santissima Annunziata.
The main shopping streets around Via dei Tornabuoni and Via della Vigna Nuova carry luxury brands, including children’s lines from Gucci, Prada, and Emilio Pucci. Prices here start at several hundred euros per piece.
For more accessible prices without sacrificing Italian quality, the independent boutiques and the mid-range brands are the better choice.
Italian children’s brands
Several Italian brands produce children’s clothes with a strong reputation for quality and longevity. These are available in Florence through brand stores or through multibrand boutiques.
Simonetta, one of the oldest Italian children’s clothing brands, has a presence in Florence with classic designs for newborns to age 14. A quality cotton dress or a formal shirt from Simonetta ranges from 40 to 80 euros.
Monnalisa, founded in Arezzo but widely distributed in Florence, produces colourful, detailed children’s clothes for ages 3 months to 16 years. The designs are distinctly Italian and the quality is high. Prices range from 30 euros for a basic top to 120 euros for a coat.
Benetton has several branches in Florence, including one near Santa Croce. It offers affordable, colourful Italian children’s clothes that are durable and well-made. A complete outfit for a child aged 3 to 10 costs around 35 to 55 euros.
Bonpoint, the French brand, also has a Florence presence near Via dei Tornabuoni. It is at the premium end, with prices starting from around 80 euros for a single garment.
Boutiques in the historic centre
Mèlange Firenze on Via dei Servi stocks a carefully selected range of European and Italian children’s clothes, including lesser-known artisan brands. The shop has a calm, welcoming atmosphere that works well for families with children. Prices range from 25 to 90 euros per item.
Raspini Junior on Via Roma, near the Duomo, offers a broad selection of Italian children’s brands for ages newborn to 16. It is one of the most complete children’s clothing destinations in central Florence.
Luisa Via Roma, the famous multibrand luxury boutique on Via Roma, has a children’s section on one of its upper floors. This is the place to come for high-end designer children’s clothes from Italian and international brands.
Il Guardaroba on Borgo San Jacopo in the Oltrarno is an independent children’s boutique that emphasises natural fabrics, Italian production, and clean design. It caters to newborns through age 8. A complete organic cotton outfit costs around 50 to 70 euros.
Vintage shops for children
Florence has a growing number of vintage and second-hand clothing shops, and some carry children’s clothes in good condition at significantly reduced prices.
Mercatino Dei Bambini, which runs pop-up sales at various locations around Florence, sells second-hand children’s clothes, toys, and equipment. Check local community boards and the Comune di Firenze events calendar for current dates and locations.
Diacci Vintage on Via dei Serragli occasionally stocks children’s vintage clothing alongside adult pieces. Items are priced between 5 and 20 euros.
The Piazza dei Ciompi antique market, on the last Sunday of each month, includes stalls selling vintage children’s clothes alongside general antiques. It is worth browsing if you are looking for something unique.
Prices and tips
Budget for 25 to 50 euros per item at mid-range Italian boutiques. Basics like t-shirts and leggings are cheaper, at 15 to 25 euros. Coats and formal wear are more expensive, at 70 to 120 euros.
Sales periods in Italy are regulated by law. The winter sales (saldi invernali) run from early January, and the summer sales (saldi estivi) begin in early July. Discounts of 30 to 50 percent are common during sale periods.
If you are visiting in October or November, you are between the two main sale seasons. Prices will be at standard retail levels, but the autumn and winter collections will be freshly in stock.
Always check sizing carefully. Italian children’s clothing often runs slightly smaller than UK or US equivalents. When in doubt, choose one size up.
Where to stay
Charlotte is a family-friendly guesthouse in Florence, close to both the main shopping streets and the quieter neighbourhood boutiques. The team can direct you to the best shops for your children’s ages and tell you which areas currently have the most to offer.
